Grant Park Criterium
The Grant Park Criterium is a series of multi-lap cycling races with events for kids and beginner cyclists through more experienced amateur racers and finally a professional event.
Responsibilities:
- Chief media strategy lead for the event.
- Developed, executed and managed all Digital/Online, Social Media, Print Design, Web Design, Merchandise Design and Analytics/Research initiatives for the event.
- The race has continually exceeded our goals and this year was no different.
- Through continued engagement we have delivered value to our sponsors and remain a racer and fan favorite.
Project Details:
- Print Design
- Web Design
- Social Media
- Art Direction
